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Digital Marketing Blog

by with No Comment Digital Marketing

What Is The Difference Between A Traditional Entrepreneur And A Serial Entrepreneur?

The very first and most important difference between the two types of entrepreneurs is their passion.

A traditional entrepreneur does not have the same passion as a serial entrepreneur about starting up multiple business projects at the same time.

Here are a few characteristics of a serial entrepreneur that makes them different from a traditional entrepreneur:

They Are Enthusiastic

Serial entrepreneurs are very enthusiastic about their business ideas and, therefore, make the efforts to make their idea successful.

For instance, when they get a new venture idea, they start working on the business strategies to make it happen. They utilize their resources, including their capital, to start the new venture.

They are very enthusiastic about their new business idea, which drives them to work hard in the same direction.

Once their new venture starts to show progress, they tend to move on to another idea, while having a team handling the current venture.

They Are Not Only Driven By Money

A serial entrepreneur is not only driven by money goals. 

This does not mean that they do not want to earn profits, but they don’t just focus on monetary gain.

Because they have so many ideas and have strategized their business plans, the only thing that they have on their mind is how to make their business idea a successful hit.

That is what drives them. They want to make their startup a success story. And once they have achieved this, they move on to their next business idea.

They Are Super Connectors

Serial entrepreneurs are great at networking and connecting with people, as well as connecting other people together.

As a good networker, they believe we have two ears and one mouth and should use them each proportionately. They listen to people’s needs and concerns and find opportunities to help them.

To really build an empire you have to be able to build authentic relationships with powerful people and be able to bring value to each one of those people. 

They Fail, But Try Again

Playing with new business ideas is a big deal. A traditional entrepreneur might not be very sure about investing their money and time in a new business idea as they might fear the downfall.

A serial entrepreneur, however, is courageous and takes the challenge of starting a new venture and giving it a try in the business market.

They strongly believe in their idea and their own ability to make their multiple ventures work. And, therefore, this helps them analyze the market conditions and take business decisions accordingly.

They Are Good Team Players

Being a serial entrepreneur does not mean that you have to be the only person leading the business idea.

It is good to be a team player and take help from people or partners that can, in turn, help you achieve your goal of turning your new business idea into something successful.

For instance, if you have an idea which is related to an industry about which you don’t have enough knowledge or don’t have the expertise to practically exhibit it, then the best way would be to team up with someone who knows that industry in and out.

Here, you will not only benefit from their expertise in that area, but you will also learn so much from them, which will help you in your business future.

They Utilize Every Resource Efficiently

A lot of people running small scale businesses want to be the only ones running their own business.

They don’t want to involve other people as they would have to pay them. But serial entrepreneurs take the chance and utilize all the resources available to them.

There are so many freelancers in the market who are willing to carry out major jobs for your business. You can hire them at a very minimal fee rate, and they can actually help you make your work a lot easier. And this is exactly what a serial entrepreneur uses to the fullest.

For instance, they might hire a freelance social media manager who will manage their Facebook or Instagram handles, making your social media presence active and up to the mark.

They Are Innovators

A new business idea doesn’t always turn out to be a unique idea.

However, you can make innovations and turn something ordinary into unique. And that is exactly what serial entrepreneurs do if they have an idea and see that this idea already exists in the market.

Serial entrepreneurs try to bring about some innovation that would make their idea more unique or to help build something that doesn’t yet exist. That is the reason why they are called innovators.

They Are Strategists

To run multiple businesses at the same time requires strategies to manage all of them. You cannot start a new business and expect it to run on its own.

You need a strategy, a business plan that would help your new venture grow.

Serial entrepreneurs, after experience, of course, understand the importance of strategizing their business ideas in a way by hiring the relevant staff that would help them cope up with their different business ventures.

If They Can do it, You Can Too

Some entrepreneurs feel that they won’t be able to achieve the success that they aim for. But if you look at all the success stories around you, you would be motivated to be like them, or even better than them.

Such an example is of Oprah Winfrey, who is one of the living legends of Serial Entrepreneurship. She appeared as a TV anchor and eventually set up ‘Harpo Productions, Inc.

She is famously known for her talk show, ‘The Oprah Winfrey Show’, and has been a source of inspiration for many serial entrepreneurs. She is not only the co-founder of a famous cable station by the name ‘Oxygen’, but has also set in motion her ‘OWN’ Oprah Winfrey Network in 2011.

Wrap Up

Setting up a successful business does not come easy for anyone. It requires a lot of hard work and team effort to make it reach its full capacity.

If you have a new business idea and want to experiment with it, you need to be confident about your abilities to make it happen. You cannot start something when you are unsure about it.

So be confident about your business idea and believe in yourself. You can do it!

If you would like to have more conversations like this, check out The Entrepreneur Cooperative.  It’s our group of inspiring entrepreneurs helping other amazing entrepreneurs connect with each other and get through the difficult times life throws at us!

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Creative Google Advertising Ideas

by with No Comment Digital MarketingSocial Media Marketing

Creative Google Advertising Ideas are challenging. However, it’s well worth it to have a solid strategy.

With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. 

If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. 

Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales.

One of the platform’s best aspects is that it allows you to stick within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly cap. You can also pause or completely stop the ads at any time. 

Sometimes in marketing, keeping a close eye on the budget can be a challenge. This flexibility allows you complete control over your budget.

If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarit.

It’s clear that Google ads can do wonders for your business and your bottom line.

The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? How do you create the right Google ads that get you in front of the right audience at the right time?

Let’s find out!

Tips for Generating Google Advertising Ideas

There are a lot of components involved in generating and executing successful Google advertising campaigns. Here are a couple of tips to set you on the right path:

Keyword Research

Keyword research is an essential element of your campaign. If you don’t get this part right, it will be challenging to achieve the results you’re looking for.

Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. To get started, you can use a tool like Ubersuggest. 

It’s a free keyword research tool that allows you to generate keyword ideas and look at some of your competitors and the keywords they’re using. 

Trend Forecasting

Predictions are an essential part of marketing. Before you start any campaign, it’s necessary to have some idea of what your success (or not) might look like.

Of course, the best way to predict this is with data.

Google Ads offers a keyword planner, which you can use to get forecasts for your chosen keywords. This planner can provide you with essential information, such as the number of clicks your ad might get every day, the average cost for those clicks, the number of impressions, the click-through-rate (CTR), and more.

With this information, you can start building a solid Google advertising campaign. 

Keyword research and trend forecasting are just a couple of essential steps to get started. Now, let’s get into the nitty-gritty, the strategies, and everything that can help make your campaign a success.

Top 10 Google Advertising Ideas

It’s time to get down to the good stuff: What are the Google advertising ideas that can help you reach your goals?

1. Write a Good Headline

John Caples once wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”

There’s no denying the impact that a strong headline has on your audience. Of course, this is what convinces people to click on the ad!

Here are some basic pointers for writing strong headlines:

  • Understand your audience. Who are you speaking to? 
  • Include your main keyword.
  • Address a problem your audience is facing.
  • Highlight the biggest benefit in the headline.
  • Don’t overcomplicate things. Keep things simple.
  • Don’t be afraid to add some humour.

Creating a headline can be one of the challenging parts of the campaign. Sometimes, you just don’t know where or how to start. Consider following a strategy, like Melanie Duncan’s 4U formula, to create useful, urgent, unique, and ultra-specific headlines to help you get started.

2. Think About User Intent Before Diving into Google Advertising Ideas

When we research keywords, we tend to focus on the numbers. How much search volume does this keyword get per month? What’s the cost per click (CPC)? What about the paid difficulty?

While all these numbers are essential to consider, the most important element of a keyword strategy should be the user intent.

Why? Because user intent (sometimes referred to as “search intent”) gives you the “why” behind the keyword.

Why did your audience search for that particular keyword? Were they trying to purchase something, or were they just trying to get more information about it?

Understanding your audience’s intentions can help you discover which keywords are the best to target for higher ROI.

There are four different kinds of user intents:

  • Informational: This is when a user wants more information about a topic. For instance, “How many calories in a donut?”
  • Navigational: This is when a user wants to go to a particular web page. For instance, if you want to go to the Neil Patel blog, you type that into your Google search bar.
  • Commercial: This is when a user wants to research a particular product or service. This user will likely make a purchase in the near future, but right now, they are at the research phase. For instance, “New iPhone specs” or “iPhone vs. Samsung.”
  • Transactional: This is when a user wants to take action, like buy a product. For instance, “iPhone charger” or “cheapest flights from LA to Chicago.”

3. Advertise Limited Offer Sales

Any offer with a ticking clock naturally encourages your audience to act faster and purchase the product or service. That’s why limited offer sales work so well. 

In a nutshell, a limited offer sale is any deal, discount, or reward you offer to consumers who make a purchase during a certain period. 

An excellent example of this is Black Friday Sales. Every year, Black Friday sales seem to hit a new record, with consumers spending more and more. 

That’s because consumers know they’ll have to wait a long time before they can get the product at the discounted price again, so they’re encouraged to make the purchase quickly.

For your Google ad campaign, if you offer seasonal sales for any of your products, you can create ads around these sales and have them go live when your sale launches. 

4. Track and Use Google Advertising Data for Iterating

One of the most important elements of any successful advertising campaign is your KPIs. 

Depending on your ad goals, there are a lot of important metrics you can track, including: 

  • number of clicks 
  • CTR
  • CPC
  • conversion rate

Tracking your KPIs helps you know if you’re on track to meeting your goals or not.

For instance, if you see that you’re getting great clicks on your ads, but your CTR is on the lower side, it can mean your headline and keywords are getting you in front of your audience’s eyes. However, something about the ad isn’t connected.

It could be the copy. It could be the cost of the product or service. Maybe the headline doesn’t connect with the offer in the actual ad. 

Whatever the case, now’s the time to look into it and adjust what you need to.

5. Choose the Right Campaign Type for Your Google Ad

You can use one of five different types of Google ad campaigns for your Google advertising ideas. 

1. Search Ad Campaigns

2. Video Ad Campaigns

3. Display Ad Campaigns

4. App Ad Campaigns

5. Shopping Ad Campaigns

6. Perfect Your Landing Page

You’ve done all the hard work of creating a great headline, finding the right keywords, and bidding for them. 

While these steps may get you clicks, it’s what happens after your market has clicked that’s so important. As you know, they still need to buy into the product or service you’re selling.

Your landing page is essential because this is what your user sees as soon as they click on your ad. Ask yourself whether the landing page addresses your market’s pain points clearly. Besides just addressing, does it also solve your audience’s challenges?

There are many elements to creating a perfect landing page, including using testimonials, the right images, and shorter forms, to name a few.

For some inspiration, here are some examples of great landing pages:

From the above examples, you’ll notice that the landing pages are all simple and clear, and the copy and graphics immediately grab your attention. These are crucial elements of a successful landing page.

7. Make Your Google Ads Specific

Earlier, we mentioned the importance of understanding user intent when doing your keyword research because this helps you target the right keywords.

Now we want to highlight the importance of specificity. Your keywords shouldn’t be too broad as this might cause Google to place your ad in front of the wrong market. 

Naturally, this would lead to fewer conversions.

For instance, “nursery furniture” may seem like a good keyword at first, but you can do better by getting more specific. 

8. Target Your Google Ads

When trying to get the right Google advertising ideas, remember there are three keyword match types: exact, phrase, and broad matches.

9. Optimize Your Google Ads for Mobile

While creating your ads and coming up with creative Google advertising ideas, it’s important to keep in mind that many users are using their mobile devices for searches. 

Research shows that 61 percent of US Google visits happen via mobile devices. Most people are using their phones for searches, and it makes sense to keep these users in mind.

Optimizing your ads for mobile includes:

  • choosing responsive landing page designs
  • compressing images
  • making sure the loading speed is fast

These small details can make a huge impact on how your ads display in front of your audience and your overall conversion rate. 

10. Make Your Google Ads Available in Other Languages

It depends on the nature of your business, but if you have an international audience or you’re in a multi-lingual area, consider making your ads available in different languages to cater to your audience that may not speak or understand English very well.

This may seem like a little detail, but don’t forget that language is powerful and helps us communicate and connect. If you have a non-English speaking audience you’re trying to reach, help bridge the gap by making the Google ads available in their languages.

Conclusion

It takes a lot to generate great Google advertising ideas. While the process may be a lengthy one, it’s certainly worth it to see increased clicks and conversions.

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The Social Media Industry is Changing Overnight: Here’s How You Can Keep Up

by with No Comment Content MarketingDigital MarketingDigital Marketing Coursee-learning marketingEcommerce Marketing CourseEmail MarketingFacebook MarketingGoogle AdsGoogle My BusinessPPCSEOSocial Media MarketingSocial medio MarketingWhatsApp MarketingWoocommerce

In the already fast-paced field of digital marketing, social media marketing is often the most turbulent The social Industry is Changing Overnight changes happen quickly, making it easy to fall behind when managing multiple social networks for your brand.

The social media Industry is Changing Overnight

With social users growing to 4.7 billion (with 227 million new users over the last year), failing to adapt to the latest social media trends means missing out on a significant audience. Here are some of Fifth & Cor’s best tips to help you keep up with the changes.

Stay Informed on Social Media Updates

The most authoritative source on the latest social media changes will be the channels themselves. Often, you can find significant updates on individual networks. You can easily track changes on their brand accounts or email newsletters, from new features to algorithm updates.

Instagram features announcements on its product blog and business blog, while TikTok shares updates through the TikTok Newsroom and a Creators Newsletter. LinkedIn’s Pressroom provides the latest news on the business-focused platform, while Pinterest’s Newsroom does the same for the inspirational, visual network. Staying informed through these direct sources ensures you have the most vivid details on social media changes as they are announced.

Collaborate with Influencers and Content Creators

For many influencers and content creators, social media channels are their primary source of business and income. Keeping up with changes and social media trends is part of their job. On top of that, you need to create engaging content, which is the difference between success and failure. Influencers are experts in the latest updates in their primary channels out of necessity. And because of this, it makes influencers a beneficial resource for your brand.

These content creators have a strong base of followers. And these followers can help you grow your brand’s audience. You’ll also get to know the types of content most effective right now due to recent social media changes. For example, SproutSocial’s Ultimate Guide to Influencer Marketing is a great place to start when developing or building your influencer strategy.

Partner with a Marketing Team

Like content creators, marketing companies must stay on top of new features and social media trends affecting the top channels. The good news is that you can benefit from using your marketing team’s digital marketing and social knowledge. Either by providing guidance or recommendations on content formats, trending topics, and even new channels. Armed with this information, you’ll be better prepared to create an informed strategy supported by these trends and updates. You’ll also be free to dedicate more of your time to crafting compelling posts and social ads, along with all the other aspects of digital marketing.

Follow Social Media Experts on Social Channels

There is another resource you shouldn’t miss: social media experts. They can give you updated news and recommendations on social media trends and strategies, which is a must-know for marketing.

These industry leaders regularly notice social media changes before they are officially announced. So, building a platform based on their social knowledge is essential for your brand. You can find these experts across channels, such as LinkedIn, Instagram, and even TikTok.

Although, of course, Twitter is still the most up-to-the-minute source of social news and trends.

For more well-rounded social media updates and tips, Kim Garst Pam Moore, Michael Stelzner, and Dan Zarella should be at the top of your list. In addition, Viveka von Rosen shares LinkedIn expertise, and Mari Smith is a Facebook thought leader, among many other social experts you can learn from on Twitter.

Love or hate them, trends are an inherent part of social media. On top of that, they are also an integral factor in your success on these channels. These trends include everything.

You can see them in the latest audio and challenges on TikTok and Instagram, as well as in popular meme formats shared on Twitter and LinkedIn. In addition, trends can include the size and type of images, the length of video content, rising hashtags, and other technical factors.

Most social channels make it easy to see the most popular content and topics in real-time. For example, Twitter’s Explore feature highlights trending themes, which can be further refined by creating your own Twitter lists.

Instagram and TikTok also have similar “Explore” channels built into the apps. By using this feature, you can instantly see the top content and apply trends to your strategy.

Make the Most of Multiple Platforms

Not limiting yourself to one platform is good advice for marketing in general. However, it is primarily the key to a successful social media strategy. Eventually, you’ll likely find one channel that best fits your brand and audience.

While it makes sense to prioritize that channel to some extent, you will miss out on entire audience segments if you don’t take advantage of other social media platforms.

Staying organized is essential to managing multiple social channels. Even more so if you want to avoid posting the same content on every site. Every post should be adapted to fit the channel and your target audience best, even if the posts have the same focus.

Social media management tools can help you keep this element of digital marketing organized while keeping the content fresh and effective in each place you share it.

Keep an Eye on Your Competitors

Competitors are a more unexpected resource for keeping up with the myriad of social media changes. By following your top rivals on each channel, you can see the types of content they are posting, how they are adopting social media trends, and what posts serve them best.

You can then apply the best of this information to your marketing strategy, building on those successes.

Watch for the Next Relevant Social Media Channel

Trends and updates affect social media and the functions and features of individual channels. New platforms appear regularly, catering to specific content formats, industries, or niches.

For your digital marketing strategy, it’s essential to look for new channels that may be a good fit for your business, then research them to see if they are relevant and suit your goals.

Social media marketing is a challenging field within digital marketing, further complicated by constant changes, new features, and new channels. If your business is looking for help optimizing its social strategy, reach out to Fifth and Cor.