Table of Contents
Introduction
In today’s fast-paced digital world, mastering digital marketing is essential. For Tamil-speaking entrepreneurs wanting to grow their business, learning digital marketing in your own language makes a big difference. Our career-focused digital marketing course in Tamil for entrepreneurs is designed to give you practical skills, business strategies, and AI tools that keep you ahead of the competition.
Why a Career-Focused Approach Matters
This isn’t just another theory-based course. Our approach is practical and focused on results. Whether you want to promote your own business, manage marketing in-house, or begin a digital career, this course will prepare you for a job or business from day one.
We focus on:
• Applying digital strategies as an entrepreneur
• A marketing mindset based on return on investment
• Opportunities in freelancing and agencies
What You Will Learn
Our career-focused digital marketing course in Tamil is designed for entrepreneurs who want practical digital skills to grow their business or work as freelancers. With more than 30 practical modules, the course makes sure you don’t just learn; you apply what you learn from day one.
Digital Marketing Basics
Start your journey with a solid foundation.
•Introduction to Digital Marketing: Understand what digital marketing is and how it’s different from traditional marketing.
• Overview of Marketing Channels: Learn how platforms like Google, Facebook, Instagram, YouTube, and Email work together to grow a business.
• Understanding Customer Journey: Know how people become leads and how to nurture and convert them.
• Importance of Digital Skills Today: Why every entrepreneur must know the basics of digital marketing to survive and grow in today’s competitive landscape.
Website Building & Landing Pages
Your website is your online shop. Let’s build it smart.
• WordPress Basics: Learn how to create your own website without coding.
• Choosing Templates & Themes: Find out how to use modern, mobile-friendly designs.
• Conversion-Focused Design: Create pages that attract visitors and convert them into customers.
• Landing Pages for Ads: Build single-page websites for specific products or ad campaigns.
SEO (Search Engine Optimization)
Be found on Google without paying for ads.
• Keyword Research: Learn how to find what people are searching for in both Tamil and English.
• On-Page SEO: Optimize titles, headings, images, and meta descriptions.
• Off-Page SEO: Build quality backlinks and local citations.
• Technical SEO: Ensure your website loads fast and works well on all devices.
• Local SEO: Help your business appear on Google Maps and local search results.
Google Ads & SEM (Search Engine Marketing)
Pay Google to show your ads to the right people.
• Search Campaign Setup: Step-by-step setup of text ads that appear on Google search.
• Display Ads: Learn to run banner ads on thousands of websites.
• YouTube Ads: Run skippable and bumper ads.
• Targeting the Right Audience: Focus on Tamil-speaking users, NRIs, or your business’s specific audience.
• Budgeting & Bidding: Learn how to set ad budgets smartly and monitor results.
Social Media Marketing
Use social platforms to create brand awareness and generate leads.
• Facebook & Instagram Organic Marketing: What to post, how often, and how to engage users.
• Paid Ads for Results: Learn how to run and optimize Facebook and Instagram ads.
• Reels & Short Videos: Step-by-step guide to creating viral short-form content.
• Audience Targeting: Reach potential customers by location, interest, language, and behaviour.
• Boosting Posts vs. Ad Manager: Know when and how to use each effectively.
Mobile Marketing
Reach your Tamil-speaking audience where they spend most of their time – on mobile!
SMS & WhatsApp Marketing
- Create effective SMS campaigns
- Use WhatsApp Business tools for customer engagement
Mobile Ads
- Run mobile-optimized ads on Google & Facebook
- Improve conversions with small-screen strategies
Responsive Design
- Ensure your website looks great on all devices
- Optimize for speed and mobile SEO
AI Tools Integration
Work faster and smarter with artificial intelligence.
• ChatGPT for Business:
o Write ad copies and blog outlines
o Automate customer replies and FAQs
• Canva for Design:
o Design social media posts, banners, and stories
o Create thumbnails, logos, and PDFs
• AI Video Tools:
o Turn text into video using AI
o Use templates for product promotions and testimonials
Email Marketing & Automation
Build customer relationships and automate follow-ups.
• Email List Building: Collect and manage email subscribers ethically.
• Email Marketing Tools: Use Mailchimp, ConvertKit, and Zoho Campaigns.
• Automation Setup:
o Welcome series
o Product follow-up emails
o Abandoned cart reminders
• Newsletter Strategy: Keep your audience engaged and coming back.
Freelancing & Portfolio Building
Monetize your skills as a freelancer or consultant.
• Freelancing Platforms: Learn how to create accounts on Fiverr, Upwork, and Freelancer.
• Portfolio Creation: Showcase your work with a professional-looking website and case studies.
• Client Pitching Techniques:
o How to find clients
o Write effective proposals
o Negotiate pricing confidently
• Project Management Basics: Handle multiple clients without stress.
• Earning Strategy: How to start earning ₹10,000 to ₹50,000 per month through freelance projects.
Course Modules & Duration
| Week | Module |
| Week 1 | Introduction to Digital Marketing, Digital Channels Overview |
| Week 2 | Website Planning – WordPress / Landing Pages |
| Week 3 | Basics of SEO – On-Page, Off-Page, Technical SEO |
| Week 4 | Keyword Research, Blogging, Copywriting |
| Week 5 | Google Ads – Campaign Setup & Optimization |
| Week 6 | Social Media Marketing – Facebook & Instagram |
| Week 7 | LinkedIn Marketing, Content Strategy |
| Week 8 | Canva for Graphic Design, ChatGPT for Writing |
| Week 9 | Email Marketing – Building Lists & Automation |
| Week 10 | Affiliate Marketing & Marketplace Selling |
| Week 11 | Google Analytics, UTM, Conversion Tracking |
| Week 12 | Freelancing, Client Projects, Final Assessment |
Benefits of This Course
• Learn in Tamil; it’s easy to understand, even for beginners.
• Focused on real business needs.
• Get hands-on practice with live tools and case studies.
• Improve your career or business growth.
• Learn from anywhere, anytime.
Key Course Features
- 100% in Tamil, no language barriers
- Access to recorded and live sessions
- One-on-one mentorship with Tamizha Karthic
- Templates, checklists, and downloadable resources
- Certificate of Completion
- Lifetime access to updates
Conclusion
If you’re an entrepreneur trying to take your business online or someone wanting to build a solid career in digital marketing, this course is for you. With our digital marketing course in Tamil designed for entrepreneurs, you’ll learn digital skills and how to apply them.
Visit our Digital Marketing Course page to learn more.
Explore our latest article on Social Media Marketing in Tamil.
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