Creative Google Advertising Ideas are challenging. However, it’s well worth it to have a solid strategy.
With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing.
If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.
Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales.
One of the platform’s best aspects is that it allows you to stick within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly cap. You can also pause or completely stop the ads at any time.
Sometimes in marketing, keeping a close eye on the budget can be a challenge. This flexibility allows you complete control over your budget.
If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarit.
The only questions now are: With so many marketers using the platform, how do you stand out in this virtual crowd? How do you create the right Google ads that get you in front of the right audience at the right time?
Let’s find out!
Tips for Generating Google Advertising Ideas
There are a lot of components involved in generating and executing successful Google advertising campaigns. Here are a couple of tips to set you on the right path:
Keyword research is an essential element of your campaign. If you don’t get this part right, it will be challenging to achieve the results you’re looking for.
It’s a free keyword research tool that allows you to generate keyword ideas and look at some of your competitors and the keywords they’re using.
Predictions are an essential part of marketing. Before you start any campaign, it’s necessary to have some idea of what your success (or not) might look like.
Of course, the best way to predict this is with data.
Google Ads offers a keyword planner, which you can use to get forecasts for your chosen keywords. This planner can provide you with essential information, such as the number of clicks your ad might get every day, the average cost for those clicks, the number of impressions, the click-through-rate (CTR), and more.
With this information, you can start building a solid Google advertising campaign.
Keyword research and trend forecasting are just a couple of essential steps to get started. Now, let’s get into the nitty-gritty, the strategies, and everything that can help make your campaign a success.
Top 10 Google Advertising Ideas
It’s time to get down to the good stuff: What are the Google advertising ideas that can help you reach your goals?
1. Write a Good Headline
John Caples once wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”
Here are some basic pointers for writing strong headlines:
- Understand your audience. Who are you speaking to?
- Include your main keyword.
- Address a problem your audience is facing.
- Highlight the biggest benefit in the headline.
- Don’t overcomplicate things. Keep things simple.
- Don’t be afraid to add some humour.
Creating a headline can be one of the challenging parts of the campaign. Sometimes, you just don’t know where or how to start. Consider following a strategy, like Melanie Duncan’s 4U formula, to create useful, urgent, unique, and ultra-specific headlines to help you get started.
2. Think About User Intent Before Diving into Google Advertising Ideas
When we research keywords, we tend to focus on the numbers. How much search volume does this keyword get per month? What’s the cost per click (CPC)? What about the paid difficulty?
While all these numbers are essential to consider, the most important element of a keyword strategy should be the user intent.
Why did your audience search for that particular keyword? Were they trying to purchase something, or were they just trying to get more information about it?
There are four different kinds of user intents:
- Informational: This is when a user wants more information about a topic. For instance, “How many calories in a donut?”
- Navigational: This is when a user wants to go to a particular web page. For instance, if you want to go to the Neil Patel blog, you type that into your Google search bar.
- Commercial: This is when a user wants to research a particular product or service. This user will likely make a purchase in the near future, but right now, they are at the research phase. For instance, “New iPhone specs” or “iPhone vs. Samsung.”
- Transactional: This is when a user wants to take action, like buy a product. For instance, “iPhone charger” or “cheapest flights from LA to Chicago.”
3. Advertise Limited Offer Sales
Any offer with a ticking clock naturally encourages your audience to act faster and purchase the product or service. That’s why limited offer sales work so well.
In a nutshell, a limited offer sale is any deal, discount, or reward you offer to consumers who make a purchase during a certain period.
An excellent example of this is Black Friday Sales. Every year, Black Friday sales seem to hit a new record, with consumers spending more and more.
That’s because consumers know they’ll have to wait a long time before they can get the product at the discounted price again, so they’re encouraged to make the purchase quickly.
4. Track and Use Google Advertising Data for Iterating
One of the most important elements of any successful advertising campaign is your KPIs.
Depending on your ad goals, there are a lot of important metrics you can track, including:
- number of clicks
- conversion rate
For instance, if you see that you’re getting great clicks on your ads, but your CTR is on the lower side, it can mean your headline and keywords are getting you in front of your audience’s eyes. However, something about the ad isn’t connected.
It could be the copy. It could be the cost of the product or service. Maybe the headline doesn’t connect with the offer in the actual ad.
Whatever the case, now’s the time to look into it and adjust what you need to.
5. Choose the Right Campaign Type for Your Google Ad
You can use one of five different types of Google ad campaigns for your Google advertising ideas.
1. Search Ad Campaigns
2. Video Ad Campaigns
3. Display Ad Campaigns
4. App Ad Campaigns
5. Shopping Ad Campaigns
6. Perfect Your Landing Page
You’ve done all the hard work of creating a great headline, finding the right keywords, and bidding for them.
While these steps may get you clicks, it’s what happens after your market has clicked that’s so important. As you know, they still need to buy into the product or service you’re selling.
Your landing page is essential because this is what your user sees as soon as they click on your ad. Ask yourself whether the landing page addresses your market’s pain points clearly. Besides just addressing, does it also solve your audience’s challenges?
For some inspiration, here are some examples of great landing pages:
From the above examples, you’ll notice that the landing pages are all simple and clear, and the copy and graphics immediately grab your attention. These are crucial elements of a successful landing page.
7. Make Your Google Ads Specific
Earlier, we mentioned the importance of understanding user intent when doing your keyword research because this helps you target the right keywords.
Now we want to highlight the importance of specificity. Your keywords shouldn’t be too broad as this might cause Google to place your ad in front of the wrong market.
Naturally, this would lead to fewer conversions.
For instance, “nursery furniture” may seem like a good keyword at first, but you can do better by getting more specific.
8. Target Your Google Ads
When trying to get the right Google advertising ideas, remember there are three keyword match types: exact, phrase, and broad matches.
9. Optimize Your Google Ads for Mobile
While creating your ads and coming up with creative Google advertising ideas, it’s important to keep in mind that many users are using their mobile devices for searches.
Optimizing your ads for mobile includes:
- choosing responsive landing page designs
- compressing images
- making sure the loading speed is fast
These small details can make a huge impact on how your ads display in front of your audience and your overall conversion rate.
10. Make Your Google Ads Available in Other Languages
It depends on the nature of your business, but if you have an international audience or you’re in a multi-lingual area, consider making your ads available in different languages to cater to your audience that may not speak or understand English very well.
This may seem like a little detail, but don’t forget that language is powerful and helps us communicate and connect. If you have a non-English speaking audience you’re trying to reach, help bridge the gap by making the Google ads available in their languages.
It takes a lot to generate great Google advertising ideas. While the process may be a lengthy one, it’s certainly worth it to see increased clicks and conversions.