Digital Marketing Course

Digital Marketing Course Your Gateway to Career Growth

Are you ready to embark on a journey to online success? Whether you’re contemplating a career change or aiming to enhance your business’s online presence, Tamizhakarthic is the ultimate destination for top-notch Digital Marketing training.

In today’s digital age, having a robust online presence is paramount. Whether you’re a small business owner looking to reach a broader audience or an aspiring digital marketer, our comprehensive course equips you with the essential skills needed to not only survive but thrive in the digital landscape.

About Tamizha Karthic:

At Tamizha Karthic Professional Digital Marketing Coach, we understand the challenges individuals and businesses face when navigating the complexities of digital marketing. That’s why we’ve dedicated ourselves to providing the best digital marketing training in Tamil. With years of experience teaching marketing for high growth, Tamizha Karthic is your trusted partner in achieving your business goals. Our mission is to offer a fully systemized approach to marketing, tailored to your unique needs.

Digital Marketing Course

Why Choose Tamizhakarthic for Your Digital Marketing Course?

Expert Trainers: Our team of expert trainers comes with years of industry experience. They are dedicated to sharing their valuable insights and knowledge to help you succeed in the world of digital marketing.

Comprehensive Curriculum: Our Best Digital Marketing course is designed to provide you with a 360-degree understanding of the digital marketing landscape. From search engine optimization (SEO) to social media marketing, content strategy, and analytics, our curriculum covers all the essential aspects.

Flexible Learning Options: We understand that everyone’s schedule is unique. That’s why we offer both online and offline learning options. Whether you prefer the flexibility of online courses or the personal touch of in-person training, we have you covered.

Hands-On Experience: Theory alone won’t cut it in the world of digital marketing. Our course includes practical projects and real-world case studies. This hands-on experience is crucial in building confidence and expertise that you can apply in real-life scenarios.

Personalized Guidance: At Tamizhakarthic, we understand that every learner is unique, and we’re dedicated to providing personalized guidance. Whether you’re a beginner looking to start your digital marketing journey or an experienced marketer aiming to enhance your skills, our trainers will tailor their approach to meet your specific needs. You’ll receive one-on-one guidance, feedback on your projects, and the support you need to succeed.

Career Opportunities: Digital marketing offers a world of career opportunities. Whether you’re looking to land your dream job in digital marketing, advance your current career, or start your own digital marketing agency, our training will equip you with the skills and knowledge to excel. We’ll also provide guidance on job placements and entrepreneurship, helping you take the next step in your career journey.

Community and networking:

As a student at Tamizhakarthic, you’ll become part of a vibrant community of like-minded individuals passionate about digital marketing. You’ll have the opportunity to network with fellow students, industry experts, and guest speakers. Networking is a crucial aspect of building your career in digital marketing, and our community provides the perfect platform to connect with professionals who can help you grow.

Why Digital Marketing matters:

In the modern business arena, the digital landscape has undergone a dramatic transformation. Traditional marketing methods, while not obsolete, are no longer sufficient to meet the demands of today’s tech-savvy consumers. This is where digital marketing steps in.

Digital Marketing Course
  1. Reach a Global Audience:

Digital marketing enables businesses to reach a global audience with ease. The internet has broken down geographical barriers, allowing even the smallest of businesses to connect with customers worldwide. Whether you’re a local bakery looking to attract nearby customers or an e-commerce giant aiming for international markets, digital marketing provides the tools to make it happen.

  • Cost-Effective Marketing:

One of the most significant advantages of digital marketing is its cost-effectiveness. Traditional advertising channels such as television, radio, and print media can be prohibitively expensive, especially for small businesses. In contrast, digital marketing offers a range of budget-friendly options, including pay-per-click (PPC) advertising, social media marketing, and email marketing, allowing businesses to maximize their marketing budget.

  • Data-Driven Decision Making:

Unlike traditional marketing, digital marketing provides access to a wealth of data and analytics. Businesses can track the performance of their campaigns in real-time, measuring metrics such as website traffic, conversion rates, and customer engagement. This data-driven approach empowers businesses to make informed decisions and optimize their marketing strategies for better results.

  • Personalized Customer Engagement:

Digital marketing allows for highly personalized customer engagement. Through techniques like email marketing and social media targeting, businesses can tailor their messages to specific demographics and interests. This level of personalization not only enhances the customer experience but also increases the likelihood of conversions.

  • Adaptability and Flexibility:

The digital landscape is ever-evolving, with new technologies and trends emerging constantly. Digital marketing provides the flexibility to adapt to these changes quickly. Whether it’s optimizing for mobile devices, exploring new social media platforms, or leveraging the latest SEO techniques, digital marketers can stay at the forefront of innovation.

  • Building Brand Loyalty:

Effective digital marketing goes beyond acquiring new customers; it’s also about building brand loyalty. Engaging content, social media interactions, and email marketing can foster a strong connection between brands and their customers. Loyal customers are not only more likely to make repeat purchases but also become advocates for the brand, spreading positive word-of-mouth.

  • Global Competitiveness:

In a digital-first world, businesses need to be globally competitive. Those that embrace digital marketing gain a competitive edge. Whether you’re a local business looking to outperform your competitors or an international corporation aiming to maintain market dominance, a strategic digital marketing approach is essential.

A Curriculum That Covers It All:

Digital marketing is a multifaceted field, and to excel, you need a comprehensive understanding of its various aspects. At Tamizhakarthic, our Digital Marketing courses covers a wide range of topics, including:

Search Engine Optimization (SEO):

SEO is the cornerstone of digital marketing. It involves optimizing your website to rank higher in search engine results pages (SERPs). When your website appears at the top of search results, it attracts more organic traffic, which can lead to increased visibility, credibility, and ultimately, conversions.

At Tamizhakarthic, our SEO training covers both the fundamentals and advanced techniques. You’ll learn how to conduct keyword research, optimize on-page elements, and build high-quality backlinks. With these skills, you’ll be well-equipped to boost a website’s search engine ranking and drive more organic traffic.

Social Media Marketing:

Social media platforms have become essential marketing channels for businesses of all sizes. From Facebook and Instagram to Twitter and LinkedIn, each platform offers unique opportunities to engage with your target audience. However, effective social media marketing involves more than just posting content—it requires a well-thought-out strategy.

Our course dives deep into social media marketing. You’ll learn how to create compelling social media content, develop content calendars, run targeted ad campaigns, and analyze the performance of your social media efforts. Whether you aim to increase brand awareness, drive website traffic, or generate leads, our training will show you how to harness the power of social media to achieve your goals.

Content Marketing:

“Content is king” is a well-known phrase in the digital marketing world, and for a good reason. Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage your target audience. High-quality content not only helps you establish authority in your industry but also builds trust with your audience.

Tamizhakarthic’s digital marketing curriculum includes a comprehensive exploration of content marketing. You’ll discover the art of content creation, learn how to develop a content strategy, and explore various content formats, including blog posts, videos, infographics, and more. By the end of the course, you’ll have the skills to create compelling content that resonates with your audience and drives meaningful results.

Pay-Per-Click (PPC) Advertising:

PPC advertising is a powerful way to drive immediate traffic to your website. With PPC campaigns, you bid on keywords, and your ads appear at the top of search results or on relevant websites. You only pay when a user clicks on your ad, making it a cost-effective way to reach potential customers.

Our digital marketing training covers PPC advertising extensively. You’ll learn how to create effective ad campaigns on platforms like Google Ads and Bing Ads. We’ll also teach you the art of keyword research, ad copywriting, and bid management. Whether you’re looking to increase sales, generate leads, or promote your brand, our PPC training will help you achieve your objectives.

Email Marketing:

Email marketing remains a highly effective tool for nurturing leads and engaging with your existing customer base. When done correctly, email marketing can drive conversions, build customer loyalty, and provide a significant return on investment (ROI).

Tamizhakarthic’s course includes a dedicated section on email marketing. You’ll learn how to build and segment email lists, create compelling email campaigns, and analyze email performance. Our training also covers best practices for crafting engaging subject lines and optimizing email content for better open and click-through rates.

Our curriculum is designed to provide you with a holistic understanding of digital marketing, ensuring that you’re well-equipped to tackle any challenge that comes your way.

Our Other Courses:

Apart from our flagship Course, we offer various other courses, including Instagram AD Mastery, Facebook AD Mastery,Youtube Mastery, Marketing Automation, Google AD Mastery, Social Media Marketing, Prezi, and more. Our courses ensure you’re well-equipped for success in the digital marketing field.

Join Tamizhakarthic for Your Digital Marketing Journey:

Digital marketing is the key to unlocking your business’s full potential in the digital era. Learning digital marketing with Tamizha Karthic will not only empower you with the skills and knowledge needed for success but also open doors to exciting career opportunities. Join us on this journey to become a digital marketing expert and stay ahead in the ever-evolving digital landscape.

Remember, the digital world is waiting for you, and Tamizha Karthic is here to guide you every step of the way. Get started today and take your first step towards digital marketing excellence.

Google My Business

What Is Google My Business & Why Do I Need it Local SEO ?

What is Google My Business?

As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google—which is one of many important business directory listings. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Business Profiles on Google Search look like this:

Google My Business

And Business Profiles on mobile look like this:

Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

What this means is, a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.

How to use Google My Business for local marketing


So we’ve established that Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness. Let’s cover the four core ways you can use this Google My Business to make your profile on Google listing a better local marketing tool.

1. Engage with consumers

There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms.


Your Google My Business dashboard is where you can respond to reviews, publish posts, and answer questions asked on your Business Profile.

2. Highlight your business

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.

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A complete Business Profile offers a complete snapshot of your business, including its best features, right in the SERP.

3. Gain insights

You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category. Note also that there are ways to track clicks from a Business Profile via UTM parameters and Google Analytics.


4. Perform local SEO

Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover next.

Google My Business can help you optimize your Business Profile to show up in the coveted 3-Pack.

How to use Google My Business for SEO

Google Business Profiles are dynamic. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.

But there needs to be information to prioritize and keywords to embolden in your profile in the first place. Just as you (or your agency) would use a content management system like WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach. How do you use Google My Business for local SEO? Well, since optimizing for Google is essentially optimizing for searchers, it all comes down to the same three things: targeting, quality of information, and trust.

Target your information

To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.

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Include keywords in your description, editable through your Google My Business dashboard.

Maintain quality of information

The completeness and accuracy of your Business Profile impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.

Build trust

The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm. Keep your information updated and accurate as your business evolves. Keep a steady stream of reviews coming in and respond to them. Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.

Reviews and responses appear on your Business Profile. Be sure to manage them through your Google My Business dashboard.

SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business

 Accounting is essential for any business trying to maximize visibility in their local market.

Speaking of online visibility, how strong is yours? Find out in 90 seconds with the free LOCALiQ Website Grader!

How to sign up for Google My Business

A free tool that turns my Business Profile into a power marketer for my business? Where do I sign up?

To get a Google My Business account, go to and click “Manage now,” which will take you through the steps of creating an account. Remember, a Google My Business Account does not automatically create a Business Profile—it gives you access to it and the ability to add more to it. So you’ll want to make sure you have an existing Business Profile to access.

Also remember that creating Google My Business account does not give you automatic access to your Business Profile. Once you create and are logged into your Google My Business account, you will then need to locate your separate Business Profile on Google Maps and then select the “Claim this business” or “Own this business?” link seen right on the profile. Once you complete that process, your Google My Business account will then be connected with your Business Profile and under your management.

Get started with Google My Business today

With a clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must. Get your Google My Business account up and running now so your Business Profile can outshine your competitors and attract more customers on the world’s most popular search engine.


Digital Marketing Blog

What Is The Difference Between A Traditional Entrepreneur And A Serial Entrepreneur?

The very first and most important difference between the two types of entrepreneurs is their passion.

A traditional entrepreneur does not have the same passion as a serial entrepreneur about starting up multiple business projects at the same time.

Here are a few characteristics of a serial entrepreneur that makes them different from a traditional entrepreneur:

They Are Enthusiastic

Serial entrepreneurs are very enthusiastic about their business ideas and, therefore, make the efforts to make their idea successful.

For instance, when they get a new venture idea, they start working on the business strategies to make it happen. They utilize their resources, including their capital, to start the new venture.

They are very enthusiastic about their new business idea, which drives them to work hard in the same direction.

Once their new venture starts to show progress, they tend to move on to another idea, while having a team handling the current venture.

They Are Not Only Driven By Money

A serial entrepreneur is not only driven by money goals. 

This does not mean that they do not want to earn profits, but they don’t just focus on monetary gain.

Because they have so many ideas and have strategized their business plans, the only thing that they have on their mind is how to make their business idea a successful hit.

That is what drives them. They want to make their startup a success story. And once they have achieved this, they move on to their next business idea.

They Are Super Connectors

Serial entrepreneurs are great at networking and connecting with people, as well as connecting other people together.

As a good networker, they believe we have two ears and one mouth and should use them each proportionately. They listen to people’s needs and concerns and find opportunities to help them.

To really build an empire you have to be able to build authentic relationships with powerful people and be able to bring value to each one of those people. 

They Fail, But Try Again

Playing with new business ideas is a big deal. A traditional entrepreneur might not be very sure about investing their money and time in a new business idea as they might fear the downfall.

A serial entrepreneur, however, is courageous and takes the challenge of starting a new venture and giving it a try in the business market.

They strongly believe in their idea and their own ability to make their multiple ventures work. And, therefore, this helps them analyze the market conditions and take business decisions accordingly.

They Are Good Team Players

Being a serial entrepreneur does not mean that you have to be the only person leading the business idea.

It is good to be a team player and take help from people or partners that can, in turn, help you achieve your goal of turning your new business idea into something successful.

For instance, if you have an idea which is related to an industry about which you don’t have enough knowledge or don’t have the expertise to practically exhibit it, then the best way would be to team up with someone who knows that industry in and out.

Here, you will not only benefit from their expertise in that area, but you will also learn so much from them, which will help you in your business future.

They Utilize Every Resource Efficiently

A lot of people running small scale businesses want to be the only ones running their own business.

They don’t want to involve other people as they would have to pay them. But serial entrepreneurs take the chance and utilize all the resources available to them.

There are so many freelancers in the market who are willing to carry out major jobs for your business. You can hire them at a very minimal fee rate, and they can actually help you make your work a lot easier. And this is exactly what a serial entrepreneur uses to the fullest.

For instance, they might hire a freelance social media manager who will manage their Facebook or Instagram handles, making your social media presence active and up to the mark.

They Are Innovators

A new business idea doesn’t always turn out to be a unique idea.

However, you can make innovations and turn something ordinary into unique. And that is exactly what serial entrepreneurs do if they have an idea and see that this idea already exists in the market.

Serial entrepreneurs try to bring about some innovation that would make their idea more unique or to help build something that doesn’t yet exist. That is the reason why they are called innovators.

They Are Strategists

To run multiple businesses at the same time requires strategies to manage all of them. You cannot start a new business and expect it to run on its own.

You need a strategy, a business plan that would help your new venture grow.

Serial entrepreneurs, after experience, of course, understand the importance of strategizing their business ideas in a way by hiring the relevant staff that would help them cope up with their different business ventures.

If They Can do it, You Can Too

Some entrepreneurs feel that they won’t be able to achieve the success that they aim for. But if you look at all the success stories around you, you would be motivated to be like them, or even better than them.

Such an example is of Oprah Winfrey, who is one of the living legends of Serial Entrepreneurship. She appeared as a TV anchor and eventually set up ‘Harpo Productions, Inc.

She is famously known for her talk show, ‘The Oprah Winfrey Show’, and has been a source of inspiration for many serial entrepreneurs. She is not only the co-founder of a famous cable station by the name ‘Oxygen’, but has also set in motion her ‘OWN’ Oprah Winfrey Network in 2011.

Wrap Up

Setting up a successful business does not come easy for anyone. It requires a lot of hard work and team effort to make it reach its full capacity.

If you have a new business idea and want to experiment with it, you need to be confident about your abilities to make it happen. You cannot start something when you are unsure about it.

So be confident about your business idea and believe in yourself. You can do it!

If you would like to have more conversations like this, check out The Entrepreneur Cooperative.  It’s our group of inspiring entrepreneurs helping other amazing entrepreneurs connect with each other and get through the difficult times life throws at us!