Google My Business

What Is Google My Business & Why Do I Need it Local SEO ?

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What is Google My Business?

As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google—which is one of many important business directory listings. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Business Profiles on Google Search look like this:

Google My Business

And Business Profiles on mobile look like this:

Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

What this means is, a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.

How to use Google My Business for local marketing

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So we’ve established that Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness. Let’s cover the four core ways you can use this Google My Business to make your profile on Google listing a better local marketing tool.

1. Engage with consumers

There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms.

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Your Google My Business dashboard is where you can respond to reviews, publish posts, and answer questions asked on your Business Profile.

2. Highlight your business

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.

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A complete Business Profile offers a complete snapshot of your business, including its best features, right in the SERP.

3. Gain insights

You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category. Note also that there are ways to track clicks from a Business Profile via UTM parameters and Google Analytics.

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4. Perform local SEO

Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover next.

Google My Business can help you optimize your Business Profile to show up in the coveted 3-Pack.

How to use Google My Business for SEO

Google Business Profiles are dynamic. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.

But there needs to be information to prioritize and keywords to embolden in your profile in the first place. Just as you (or your agency) would use a content management system like WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach. How do you use Google My Business for local SEO? Well, since optimizing for Google is essentially optimizing for searchers, it all comes down to the same three things: targeting, quality of information, and trust.

Target your information

To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.

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Include keywords in your description, editable through your Google My Business dashboard.

Maintain quality of information

The completeness and accuracy of your Business Profile impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.

Build trust

The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm. Keep your information updated and accurate as your business evolves. Keep a steady stream of reviews coming in and respond to them. Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.

Reviews and responses appear on your Business Profile. Be sure to manage them through your Google My Business dashboard.

SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business

 Accounting is essential for any business trying to maximize visibility in their local market.

Speaking of online visibility, how strong is yours? Find out in 90 seconds with the free LOCALiQ Website Grader!

How to sign up for Google My Business

A free tool that turns my Business Profile into a power marketer for my business? Where do I sign up?

To get a Google My Business account, go to google.com/business and click “Manage now,” which will take you through the steps of creating an account. Remember, a Google My Business Account does not automatically create a Business Profile—it gives you access to it and the ability to add more to it. So you’ll want to make sure you have an existing Business Profile to access.

Also remember that creating Google My Business account does not give you automatic access to your Business Profile. Once you create and are logged into your Google My Business account, you will then need to locate your separate Business Profile on Google Maps and then select the “Claim this business” or “Own this business?” link seen right on the profile. Once you complete that process, your Google My Business account will then be connected with your Business Profile and under your management.

Get started with Google My Business today

With a clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must. Get your Google My Business account up and running now so your Business Profile can outshine your competitors and attract more customers on the world’s most popular search engine.

overnight-

The Social Media Industry is Changing Overnight: Here’s How You Can Keep Up

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In the already fast-paced field of digital marketing, social media marketing is often the most turbulent The social Industry is Changing Overnight changes happen quickly, making it easy to fall behind when managing multiple social networks for your brand.

The social media Industry is Changing Overnight

With social users growing to 4.7 billion (with 227 million new users over the last year), failing to adapt to the latest social media trends means missing out on a significant audience. Here are some of Fifth & Cor’s best tips to help you keep up with the changes.

Stay Informed on Social Media Updates

The most authoritative source on the latest social media changes will be the channels themselves. Often, you can find significant updates on individual networks. You can easily track changes on their brand accounts or email newsletters, from new features to algorithm updates.

Instagram features announcements on its product blog and business blog, while TikTok shares updates through the TikTok Newsroom and a Creators Newsletter. LinkedIn’s Pressroom provides the latest news on the business-focused platform, while Pinterest’s Newsroom does the same for the inspirational, visual network. Staying informed through these direct sources ensures you have the most vivid details on social media changes as they are announced.

Collaborate with Influencers and Content Creators

For many influencers and content creators, social media channels are their primary source of business and income. Keeping up with changes and social media trends is part of their job. On top of that, you need to create engaging content, which is the difference between success and failure. Influencers are experts in the latest updates in their primary channels out of necessity. And because of this, it makes influencers a beneficial resource for your brand.

These content creators have a strong base of followers. And these followers can help you grow your brand’s audience. You’ll also get to know the types of content most effective right now due to recent social media changes. For example, SproutSocial’s Ultimate Guide to Influencer Marketing is a great place to start when developing or building your influencer strategy.

Partner with a Marketing Team

Like content creators, marketing companies must stay on top of new features and social media trends affecting the top channels. The good news is that you can benefit from using your marketing team’s digital marketing and social knowledge. Either by providing guidance or recommendations on content formats, trending topics, and even new channels. Armed with this information, you’ll be better prepared to create an informed strategy supported by these trends and updates. You’ll also be free to dedicate more of your time to crafting compelling posts and social ads, along with all the other aspects of digital marketing.

Follow Social Media Experts on Social Channels

There is another resource you shouldn’t miss: social media experts. They can give you updated news and recommendations on social media trends and strategies, which is a must-know for marketing.

These industry leaders regularly notice social media changes before they are officially announced. So, building a platform based on their social knowledge is essential for your brand. You can find these experts across channels, such as LinkedIn, Instagram, and even TikTok.

Although, of course, Twitter is still the most up-to-the-minute source of social news and trends.

For more well-rounded social media updates and tips, Kim Garst Pam Moore, Michael Stelzner, and Dan Zarella should be at the top of your list. In addition, Viveka von Rosen shares LinkedIn expertise, and Mari Smith is a Facebook thought leader, among many other social experts you can learn from on Twitter.

Love or hate them, trends are an inherent part of social media. On top of that, they are also an integral factor in your success on these channels. These trends include everything.

You can see them in the latest audio and challenges on TikTok and Instagram, as well as in popular meme formats shared on Twitter and LinkedIn. In addition, trends can include the size and type of images, the length of video content, rising hashtags, and other technical factors.

Most social channels make it easy to see the most popular content and topics in real-time. For example, Twitter’s Explore feature highlights trending themes, which can be further refined by creating your own Twitter lists.

Instagram and TikTok also have similar “Explore” channels built into the apps. By using this feature, you can instantly see the top content and apply trends to your strategy.

Make the Most of Multiple Platforms

Not limiting yourself to one platform is good advice for marketing in general. However, it is primarily the key to a successful social media strategy. Eventually, you’ll likely find one channel that best fits your brand and audience.

While it makes sense to prioritize that channel to some extent, you will miss out on entire audience segments if you don’t take advantage of other social media platforms.

Staying organized is essential to managing multiple social channels. Even more so if you want to avoid posting the same content on every site. Every post should be adapted to fit the channel and your target audience best, even if the posts have the same focus.

Social media management tools can help you keep this element of digital marketing organized while keeping the content fresh and effective in each place you share it.

Keep an Eye on Your Competitors

Competitors are a more unexpected resource for keeping up with the myriad of social media changes. By following your top rivals on each channel, you can see the types of content they are posting, how they are adopting social media trends, and what posts serve them best.

You can then apply the best of this information to your marketing strategy, building on those successes.

Watch for the Next Relevant Social Media Channel

Trends and updates affect social media and the functions and features of individual channels. New platforms appear regularly, catering to specific content formats, industries, or niches.

For your digital marketing strategy, it’s essential to look for new channels that may be a good fit for your business, then research them to see if they are relevant and suit your goals.

Social media marketing is a challenging field within digital marketing, further complicated by constant changes, new features, and new channels. If your business is looking for help optimizing its social strategy, reach out to Fifth and Cor.

Mobile user acquisition strategy - purchasely article

How to Acquire More Mobile Users for Your App with These Tips

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Introduction: Mobile Users for Your App with These Tips?

Mobile marketing is a popular marketing strategy and it’s only going to get more popular. The reason for this is that mobile devices are the most used devices in the world.

As a marketer, you need to know how to optimize your mobile app so that it can be found on the app store, how to create an effective mobile landing page, and what metrics you should be tracking on your campaign.

In this section, we will discuss all of these topics and give you some tips on how to use them in your own campaigns.

1. Understand the Target Audience

The Mobile Users for Your App with These Tips target audience of an iphone is a young, tech-savvy and affluent audience. This is because the iphone is generally more expensive than other smartphones and has a more up-to-date operating system. The top user demographics for android apps are much different. The average android user is more likely to be middle aged, with a lower income and less education.

AI writers can help in understanding the target audience by providing insights on what their needs are, what they want to read, how they want to read it etc.

2. Segment Your User Base According to Geography & Demographics

1. Understand the Target Audience:

It is important to know who your target audience is before you start writing content for them.

The demographics of the users of a particular app are an important factor in determining the kind of content that should be written for them.

2. Know about the Competition:

It is also important to know what other apps are doing in order to better understand your target audience and how they use their phones.

This will help you create content that will be relevant and useful for them.

rding to location and demographics, key market segments for iphones

3. Use Data-Driven Practices To Improve Engagement Rates

Data-driven practices are a new way to improve engagement rates. The importance of data-driven practices has been recognized by industry experts and they are increasingly being adopted by companies. Data-driven practices help companies understand their customers and make better decisions in the future.

The best way to understand customers is by analyzing their behavior, preferences, and other relevant data points. This will help the company predict what customers want before they even know it themselves.

Conclusion: Use these tips on how to acquire more mobile users for your app

Mobile apps are the new way to reach your audience. But how do you acquire more mobile users for your app? Here are some tips on how to get more mobile users and keep them coming back.

1. Keep it simple

2. Make it fast

3. Get insight into what they like and don’t like

4. Personalize their experience with push notifications, in-app messages and other ways of communication

5. Get an Appointment with a Digital Marketing Expert to learn more